This reader-friendly series is must read for all levels of managers. All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up …
From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, Entrepreneurial Management helps budding entrep…
Pernahkah Anda membayangkan berbicara mengenai keuangan tapi tidak menggunakan angka-angka, yang merupakan respesentasi nilai ekonomi. Tapi inilah yang coba dilakukan oleh buku ini, yaitu membahas …
International Human Resource Management offers a contemporary and multilayered introduction to international and comparative human resource management for university study. It critically analyses t…
This book explains the diverse aspects of innovation and social networks, which occupy a central place in business and policy agendas. Its unified approach presents networks as nested systems that …
This first Australasian edition of the popular text Management across Cultures explores the latest approaches to cross-cultural management, presenting strategies and tactics for managing internatio…
With contributions from leading scholars and practitioners, this Cambridge Companion examines the topical issue of talent management from a strategic perspective, mapping out insights from a number…
China is undergoing a dramatic transition from the old to the new as the country integrates into global product and labour markets. Managing Human Resources in China examines the emergence of new a…
This book presents a collection of recent research works that highlight best practice solutions, case studies and practical advice on the implementation of sustainable construction techniques. It i…
Strategic Marketing Management is a post-introductory text in Marketing which is thoroughly European - the French language edition is already the best-selling marketing textbook in France. Comprisi…
In this updated and expanded second edition, Keith Potts and Nii Ankrah examine key issues in construction cost management across the building and civil engineering sectors, both in the UK and over…
The All-in-One Bankers and Financial Managers Guide for Implementingand Usingan Effective Risk Management Program in todays world of multibillion-dollar credit losses and bailouts, it has become in…
This edition continues its strong research orientation and solid theoretical underpinnings. The general theme of the sixth edition is dynamic engagement - a broad term that captures the essence of …
Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely…
An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents …
we are proactive rather than reactive in our preparation of each edition.That is why we still take this adage of wal-mart's founder,the late sam waltom so seriously
This text is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which business functions today. The importance of customer …
this is a special international edition of an estabilished title widely used by colleges and universities throughout the world