How to create a relevant, distinctive brand identity Before you start building a brand through advertising, marketing, and public relations, you had better know the difference between identity a…
This book examines the link between change and project management and how creating a closer alignment between these two methodologies can yield greater benefits and mitigate elements of failure of …
Essential guidance for the financial auditor in need of a working knowledge of IT If you're a financial auditor needing working knowledge of IT and application controls, Automated Auditing Finan…
Unlike any other MIS textbook franchise, our Baltzan texts (Business Driven Technology, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first an…
Motor Listrik adalah bagian yang penting pada suatu industry dan tidak terkecuali untuk Generator atau Transformator yang ketiganya kita kenal sebagai mesin listrik. Mesin listrik itu merubah dari …
with a new introduction by Lewis H. Lapham This reissue of Understanding Media expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and …
The Reenchantment of the World is a perceptive study of our scientific consciousness and a cogent and forceful challenge to its supremacy. Focusing on the rise of the mechanistic idea that we can k…
This primary text serves as a complete introduction to the subject of Knowledge Management, and incorporates technical as well as social aspects, concepts and principles as well as practical exampl…
A Higher Measure of Success What makes an information technology project successful? While many define success in terms of the project being completed on time and within budget, the real measure of…
this text presents an understandable, integrated view of the many concepts skills, tools, and techniques involved in project management. Because the project management field and the technology indu…
MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while providing a thorough understanding of how the media technologies devel…
What is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Media was first published in 1964, it was immediately recognised as a brilliant and revolutiona…
Presenting the results of current research and development in the aircraft interior industry, this book provides insight that, when applied to the daily work of managing the passenger experience, c…
In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the…
This book demonstrates the principles distinctive to managing information technology (IT) projects that extend well beyond standard project management requirements. The book weaves today's theory w…
With everything readers need to know about how to execute their research project, this book is written specifically for information systems (IS) and computing students. It introduces key quantitati…
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of t…
Focused on the needs of business and management students, this text provides a comprehensive introduction to informatics and its application in organizations. Assuming no prior knowledge, it builds…
This book addresses contemporary architectural practice in which digital technologies are radically changing how buildings are conceived, designed and produced. It discusses the digitally-driven ch…
Buku yang berjudul Penginderaan Jauh ditulis dengan tujuan untuk memberikan pengantar atau bekal teori tentang metodologi pengolahan dan intepretasinya serta memberikan tutorial tentang pengolahan …
This engaging book sheds light on the ways in which adults in the twenty-first century interact with technology in different learning environments. Based on one of the first large-scale academic re…
This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the '…
New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in w…
Information and Communication Technologies (ICTs) have profoundly changed many aspects of life, including the nature of entertainment, work, communication, education, healthcare, industrial product…
Information technology is the engine that runs modern organizations, and as such, it must be well-managed and controlled. Organizations and individuals are dependent on network environment technolo…
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual fra…
A work of striking originality bursting with unexpected insights, The Human Condition is in many respects more relevant now than when it first appeared in 1958. In her study of the state of modern …
The Green and Virtual Data Center sets aside the political aspects of what is or is not considered green to instead focus on the opportunities for organizations that want to sustain environmentally…
The iPad is a natural fit for education in the 21st century, and this hands-on guide shows you just how to implement it in your educational institution. iPad in Education For Dummies serves as a ro…