Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not …
Examines the context of strategic HR and develops a framework and conceptual model for the practice of strategic HR. This title also examines the actual practice and implementation of strategic HR …
Leaders are no strangers to challenges; in recent years, businesses have experienced unprecedented layoffs, dismal sales, dwindling retirement accounts, and the bankruptcy of once-heralded institut…
Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely exampl…
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to ad…
ow to Plan and Execute Strategy provides you with 24 practical steps for devising, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic p…
Allows readers to analyze a variety of strategy models and concepts in order to gain an understanding of strategic management theory.
Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special…
Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to pr…
For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their profess…
This book provides a thorough, state-of-the-art treatment of the critical business skills needed to plan and manage strategic activities.
This book fills important underserved niche in the strategy arena. Written by expert researchers on Asian busines, it presents a broad selection of cases addressing a range of current and important…
The distinguishing mark of the 19th edition is its enriched and enlivened presentation of the material in each of the 12 chapters, providing an as up-to-date and engrossing discussion of the core c…
Managing Change in Organisationsprovides a practical and thorough overview of how effective change can be achieved in organizations. The text is ideal for advanced undergraduates, MBA and postgradu…
"Digimarketing" does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important t…
Many companies are not single businesses but a collection of businesses with one or more levels of corporate management. Written for managers, advisors and students aspiring to these roles, this bo…
Marketing Strategy, is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and …
New York Times' Best Seller "The Hunt: Target, Track and Attain Your Goals" asks readers: do you consider yourself a hunter? If you have you ever dated, played sports, or held a job, then your an…