This book analyses new software tools and social media data that can be used to explore the attitudes of people in urban places. It reports on the findings of several research projects that have ha…
Social business fundamentals --; Social media and customer engagement --; The new role of the customer --; Build a social business --; The social business ecosystem --; Run a social business --; So…
Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this…
This book is not really about technology. It's about a cultural shift that is enabled by the evolution of technology.
Includes index.; What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous …
"Digimarketing" does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important t…
This book probes the vitality, potentiality and ability of new communication and technological changes to drive online-based civil action across Africa. In a continent booming with mobile innovatio…
This book probes the vitality, potentiality and ability of new communication and technological changes to drive online-based civil action across Africa. In a continent booming with mobile innovatio…
The rise of digital media has been widely regarded as transforming the nature of our social experience in the twenty-first century. The speed with which new forms of connectivity and communication …
Tumblr telah menjadi situs mikroblog dan jejaring sosial yang berkembang pesat di seluruh dunia, tak terkecuali di Indonesia. Tumblr masih akan terus berkembang terutama di kalangan anak muda mengi…