Services marketing :integrating customer focus across the firm
This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduce…
- Edisi
- 4
- ISBN/ISSN
- 9780072961942
- Deskripsi Fisik
- xxvii, 708 p. : - ill., map ;
- Judul Seri
- -
- No. Panggil
- 658.8 ZEI s
Principles of service marketing and management
For undergraduate courses in Service Marketing and Management. This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framewo…
- Edisi
- 2
- ISBN/ISSN
- 9780130950123
- Deskripsi Fisik
- xix, 436 hlm.; 26 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 LOV p
Services marketing : people, technology, strategy
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibilit…
- Edisi
- 7
- ISBN/ISSN
- 9780136118749
- Deskripsi Fisik
- 648 hlm.; 26 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 LOV s
Services Marketing; Integrating Customer Focus Across the Firm
- Edisi
- 6
- ISBN/ISSN
- 9780071086967
- Deskripsi Fisik
- xxvii, 619 hlm.; 25 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 ZEI s
- Edisi
- 6
- ISBN/ISSN
- 9780071086967
- Deskripsi Fisik
- xxvii, 619 hlm.; 25 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 ZEI s
Hasil Pencarian
Ditemukan 4 dari pencarian Anda melalui kata kunci: Subjek : "Service industries"
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Akuntansi 
Arsitektur 
Desain Produk 
Desain Komunikasi Visual 
Informatika 
Ilmu Komunikasi 
Psikologi 
Manajemen 
Sistem Informasi 
Teknik Sipil 
Urban 
Kota