The methods described in this book can be used by designers to better understand the perspectives of the people that the designs are intended for. They will help the design team: 1. Make informed d…
Quantitative Research Methods for Communication: A Hands-On Approach, Second Edition, is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teachin…
In this new edition, Arthur Asa Berger employs his signature style—a practical focus, the use of numerous examples, a step-by-step approach, and humor—to update and enhance this bestselling int…
Research Design Edisi Keempat yang sangat ditunggu-tunggu ini adalah pelopor perbandingan rancangan penelitian kualitatif, kuantitatif, dan metode campuran. John W. Creswell dalam Edisi Keempat i…
Successful Qualitative Research: A Practical Guide for Beginners is an accessible, practical guide to doing qualitative research. It sidesteps detailed theoretical discussion and focuses on the cor…
Now in its fourth edition, this popular book provides clear, step-by-step guidance for new and experienced interviewers to develop, shape, and reflect on interviewing as a qualitative research proc…
This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and …
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research app…
Mastering the Semi-Structured Interview and Beyond offers an in-depth and captivating step-by-step guide to the use of semi-structured interviews in qualitative research. By tracing the life of an …
This immensely practical book is designed for anyone new to research and planning to undertake a research project. The textbook is organized around eight operational steps that constitute the resea…
The Third Edition of Research Methodology: A Step-by-Step Guide for Beginners integrates various quantitative and qualitative methodologies into eight practice-based-steps, providing lots of exampl…