The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents--now updated and expanded with new content In th…
Buku ini mengisahkan sejarah dan dinamika periklanan Indonesia, serta bagaimana peran Ken sudarto dan Matari di dalamnya.
Buku ini menjelaskan perilaku konsumen mulai dari sisi konseptual hingga aplikasi dan implikasinya untuk strategi dan penelitian pemasaran.
Entrepreneurship - Hisrich, Robert D, Ph.D., and Peters, Michael P, and Shepherd, Dean A Add to Wishlist Browse related Subjects Science > Life Sciences > Biology Business & Economi…
The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.
Operations Management for MBAs provides an introduction to the basic concepts of operations management with a strategic, conceptual, and contemporary approach. Specifically written with the needs o…
The book demands rigorous analysis on the part of students without requiring consistent use of sophisticated mathematical modeling to perform it. When the use of quantitative tools or formal modeli…
Operations and Supply Management", as the title indicates, provides increased emphasis on supply chain management in the 13th Edition. The 13th Edition continues its market leading up-to-date cover…
McGraw-Hill's newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illumina…
Introducing the new, realistic loyalty pact between employer and employee. The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaran…
Find the right person to help supercharge your career. Whether you're eyeing a specific leadership role, hoping to advance your skills, or simply looking to broaden your professional network, you n…
Advertising today is the most inescapable spectacle of all forms of modern mass communications. This book explores how the greatest campaigns of the 20th century have come to occupy a unique cultur…
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of i…
This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, …
Discover the secrets of some of the world's leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know. Find your 'Big Idea' a…
The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results.
This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced…