Mixed media : moral distinctions in advertising, public relations, and journa…

Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarit…

McQuail′s Mass Communication Theory

McQuail′s Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the f…

Media & society

"Media and Society" explores the media's influence in our world, providing a comprehensive introduction to the main concepts and theories used in media studies. It analyzes representations of the w…

McQuail's reader in mass communication theory

McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview ess…

Theory and research in mass communication :contexts and consequences

This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumpti…

Iklan politik dalam realitas media

Edisi

Cet. 1.

ISBN/ISSN

6028252107

Deskripsi Fisik

xix, 120 p. : - ill. ;

Judul Seri

-

No. Panggil

324.7 3 TIN i

Taking Sides: Clashing Views in Media and Society

Edisi

-

ISBN/ISSN

9781259222474

Deskripsi Fisik

277 hlm

Judul Seri

-

No. Panggil

302.23 ALE t

Environmental communication and the public sphere

The Second Edition of Environmental Communication and the Public Sphere remains the only comprehensive introduction to the growing field of environmental communication. This groundbreaking book foc…

Understanding media : the extensions of man

with a new introduction by Lewis H. Lapham This reissue of Understanding Media expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and …

Media studies : the basics

There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has b…

Campaign strategies and message design : a practitioner's guide from start to…

Edisi

-

ISBN/ISSN

9780275964702

Deskripsi Fisik

xi, 199 hlm.; 22 cm.

Judul Seri

-

No. Panggil

659 MOF c

Urban Social Listening

This book analyses new software tools and social media data that can be used to explore the attitudes of people in urban places. It reports on the findings of several research projects that have ha…

Media now :understanding media, culture, and technology

MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while providing a thorough understanding of how the media technologies devel…

The political communication reader

Edisi

-

ISBN/ISSN

0415359368

Deskripsi Fisik

xvii, 318 p. : - ill. ;

Judul Seri

-

No. Panggil

302.23 NEG p

Psychology of the Media (Palgrave Insights in Psychology series)

From newspapers to social networking sites, the mass media play a huge role in shaping the way we see ourselves and others. In this engaging introduction, Giles explores our relationship with th…

Dynamics of Persuasion, The: Communication and Attitudes in the Twenty-First …

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, exp…

The Right to Tell...

An independent press is essential to sound and equitable economic development. The media helps to give a voice to the poor and the disenfranchised. An independent press also provides a solid founda…

The global media: the new missionaries of corporate capitalism

This text describes in detail the recent rapid growth and crossborder activities and linkages of an industry of large global media conglomerates. It also assesses the significance of the ongoing de…

The language of new media design :theory and practice

"The Language of New Media Design" is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms. Integrating theory and pra…

Media society : industries, images, and audiences

This book gives students an overview of the entire media process - from production to content to audiences - with an emphasis on how social forces influence the media and how media potentially affe…

Politics of the Media

Edisi

-

ISBN/ISSN

0732927900

Deskripsi Fisik

v, 322 hlm.: ill.; 21 cm

Judul Seri

-

No. Panggil

HD 302.23 WAR p

AS Media studies : the essential introduction

This fully comprehensive and easy-to-use textbook covers all aspects of Media Studies for students a the pre-university level. The authors, who are experienced teachers and A-level examiners, intr…

Covering the Environment: How Journalists Work the Green Beat

Author Bob Wyss has worked as a journalist for over 35 years, and has covered environmental and energy issues for a variety of publications, including the Providence Journal, the Boston Globe, the …

Budaya populer sebagai komunikasi : dinamika popscape dan mediascape di Indon…

Buku ini menyelidiki topik hangat (pornografi, erotisme); topik sosial (kawula muda, anak-anak, pendidikan), gaya hidup, dan identitas. Semuanya diteliti dalam konteks indonesia kontemporer lewat l…

Applied mass communication theory :a guide for media practitioners

Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, “…

Mcquail's mass communication theory

McQuail's Mass Communication Theory has been the most authoritative and comprehensive introduction to the field for more than 25 years and still offers unmatched coverage of the research and debate…

McQuail's mass communication theory

Now thoroughly updated, this new edition has been rewritten to take account of recent theory and research particularly as it relates to new media, globalization, and cultural production topics, suc…

Communication theory :media, technology and society

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the '…

New media : a critical introduction

New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in w…

The media handbook :a complete guide to advertising media selection, planning…

The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offerin…

Media Events: A Critical Contemporary Approach

Media Events: A Critical Contemporary Approach proposes an interdisciplinary and multicultural approach of Dayan and Katz's theory of media events (1992) by applying it to contemporary situations. …

Communication for Behavior Change Vol - 3: Using Entertainment–Education fo…

A valuable resource for creating distance education programs for radio, TV, Internet and mobile, using an entertainment–education approach. This volume explains how to integrate education into…

The Law of Journalism and Mass Communication

The Law of Journalism and Mass Communication, Fifth Edition offers a clear and engaging introduction to media law with comprehensive coverage and analysis for future journalists and media professio…

Media, Culture and Society: An Introduction

′In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today…