Interviews Observation and Focus Groups: 110 methods for user-centered design

The methods described in this book can be used by designers to better understand the perspectives of the people that the designs are intended for. They will help the design team: 1. Make informed d…

Qualitative Marketing Research : A Cultural Approach

Edisi

-

ISBN/ISSN

9781412903813

Deskripsi Fisik

227

Judul Seri

-

No. Panggil

HD 658.83 MOI q

Consumer Behavior

This book offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing.

Marketing research

The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results.

Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science

Edisi

-

ISBN/ISSN

0538812214

Deskripsi Fisik

x, 499 hlm.; 21 cm.

Judul Seri

-

No. Panggil

HS 658.8 HUN m

Principles of marketing research

Edisi

-

ISBN/ISSN

1557865485

Deskripsi Fisik

430

Judul Seri

-

No. Panggil

HS 658.83 BAG p