Significant changes are taking place in Asia which suggest that innovation will be the major engine of future economic growth in the region, particularly in China and India. This book draws upon su…
"The Minnesota Studies is a landmark work. First published in 1989, it successfully addresses the typical methodological limitations of the majority of innovation research, producing an amazing arr…
Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key …
This text is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which business functions today. The importance of customer …
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of …