Principles of Marketing
The sixteenth edition introduces new marketing students to the fascinating world of modern marketing in an innovative, complete, and authoritative. New content and poured over every page, table, f…
- Edisi
- Ed. 16
- ISBN/ISSN
- 9781292092485
- Deskripsi Fisik
- 731 hlm.; 27 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 KOT p
Brand Leadership
An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.
- Edisi
- -
- ISBN/ISSN
- 0684839245
- Deskripsi Fisik
- xii,351hlm; 23 cm
- Judul Seri
- -
- No. Panggil
- 658.827 AAK b
Principles of marketing
Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connec…
- Edisi
- 13
- ISBN/ISSN
- 9780137006694
- Deskripsi Fisik
- 127 hlm.; 26 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 KOT p
Marketing management : knowledge and skills
The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.
- Edisi
- 10
- ISBN/ISSN
- 9780071221122
- Deskripsi Fisik
- xviii, 830 hlm.; 26 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 PET m
Akuntansi 
Arsitektur 
Desain Produk 
Desain Komunikasi Visual 
Informatika 
Ilmu Komunikasi 
Psikologi 
Manajemen 
Sistem Informasi 
Teknik Sipil 
Urban 
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