"Porter, apakah saya orang yang jahat?" Suaranya bergetar, seperti sedang menangis. Selama mengenalnya, saya belum pernah melihat keyakinannya goyah seperti ini. "Saya mendapatkan banyak telepon…
Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It m…
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It pro…
Social business fundamentals --; Social media and customer engagement --; The new role of the customer --; Build a social business --; The social business ecosystem --; Run a social business --; So…
In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the ma…
Includes index.; What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous …
"Digimarketing" does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important t…