Saat ini, komunikasi pemasaran tidak bisa lagi dilakukan secara secara tekstual (konvensional), tetapi harus secara kontekstual. Psikografi konsumen sudah terlalu complicated dan para marketer sema…
The fourth edition of Madura and Fox's International Financial Management provides the ideal introduction to the study of interaction between firms of all sizes and global finance. Real life exampl…
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always s…
Learn OECD guidance on business taxation in multiple countries A business that is not aware of all of its exposure to the tax policy of each country in which it does business may find itself pay…
Weygandt's 3rd edition of "Financial Accounting: IFRS" highlights the integration of more US GAAP rules, a desired feature as more foreign companies find the United States to be their largest marke…
Changes in the global business environment continue at an accelerated pace. The challenges for international management reflect this dynamism and the increasing unpredictability of global economic …
With the rise of China in the world economy, businesses from all over the world have moved to explore business opportunities in this market. Managing international business in a transition economy …
Readings and Cases in International Human Resource Management and Organizational Behavior, 5th Edition examines cross-cultural interactions between people, cultures and human resource systems in a …
Wiley IFRS 2015 is a complete guide to the latest International Financial Reporting Standards set forth by the International Accounting Standards Board. Written by an international team of experts …
International Accounting can be viewed in terms of accounting issues uniquely confronted by companies involved in international business. It also can be viewed more broadly as the study of how acco…
As more businesses in today's economy are moving towards a global reach, it is essential for finance students to understand how the fundamentals of corporate finance relate to multinational firms. …
" International Management "explores the dynamic global environment of business management by exploring the political, legal, technological, competitive, and cultural factors that shape corporation…
Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's…
As the International Accounting Standards Board (IASB) makes significant strides in achieving global convergence of accounting standards worldwide, the International Financial Reporting Standards (…
"Understanding IFRS Fundamentals: International Financial Reporting Standards." Filled with easy-to-follow examples and case studies, "Understanding IFRS Fundamentals: International Financial Repor…
The large-scale, global adoption of the International Financial Reporting Standards (IFRS) has created an urgent need for a one-step resource with lucid explanations and comprehensive.
This is a highly practical summary of modern business language designed for anyone studying or conducting international commerce. It is designed for those who need a broad understanding of terms re…
Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguis…
Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful mu…
While the Asian economy used to depend primarily on exports, today the local Asian market is demanding and consuming more goods. The make-up of competition locally is shifting from national fiefdom…