Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from anal…
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for transl…
This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderation and training others to moderate, Richard Krueger offers ti…