Importing and Exporting
or centuries people have been conducting business transactions that extend beyond their own borders. More recently, the nature and intensity of competitive forces and other significant factors have…
- Edisi
- -
- ISBN/ISSN
- 9780071278010
- Deskripsi Fisik
- 85 hlm.; 22 cm.
- Judul Seri
- -
- No. Panggil
- BI 658.84 LOP i
Export practice and management
This text is firmly established as the standard work on the subject of export management and practice. Overall, it is renowned internationally for its lucidity of complex issues. It gives particula…
- Edisi
- 5
- ISBN/ISSN
- 9781844800810
- Deskripsi Fisik
- xvi, 656 hlm.; 24 cm.
- Judul Seri
- -
- No. Panggil
- 658.848 BRA e
Global marketing management
GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to internation…
- Edisi
- 5
- ISBN/ISSN
- 0324322844
- Deskripsi Fisik
- viii, 680 p. : - ill. ;
- Judul Seri
- -
- No. Panggil
- 658.8 4 QUE g
Global marketing management
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The texts guiding principle, as laid ou…
- Edisi
- 5
- ISBN/ISSN
- 9780470505748
- Deskripsi Fisik
- xxiii, 717 hlm.; 28 cm.
- Judul Seri
- -
- No. Panggil
- 658.848 KOT g
New marketing imperatives : innovative strategies for today's marketing chall…
his guide puts marketing managers on the cutting edge of business-to-business marketing. Readers will find practical analysis of innovations that are changing today's - and tomorrow's - business en…
- Edisi
- -
- ISBN/ISSN
- 9780133110517
- Deskripsi Fisik
- 256 pages
- Judul Seri
- -
- No. Panggil
- HS 658.8 YOV n
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