Steven Heine is one of the leading figures in the field of cultural psychology. In addition to presenting the importance of culture to the study of behavior, Cultural Psychology, Second Edition, ha…
Cukup sering kita mendengar bahwa produk-produk luar negeri gagal disukai oleh konnsumen Indonesia. Atau sebaliknya ada yang justru sebaliknya hanya laku di Indonesia, sementara dinegara lain gagal…
The key strength of Understanding Social Psychology Across Cultures: Living and Working in a Changing World is how it illustrates the ways in which culture shapes psychological process across a wid…
Based on research conducted in more than seventy countries over a forty-year span, Cultures and Organizations examines what drives people apart—when cooperation is so clearly in everyone’s inte…
Cross-Cultural Psychology is a leading textbook offering senior undergraduate and graduate students a thorough and balanced overview of the whole field of cross-cultural psychology. The team of int…