Services marketing :integrating customer focus across the firm

This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduce…

Services marketing : integrating customer focus across the firm

This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduce…

The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, …

The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or ope…

Services Marketing; Integrating Customer Focus Across the Firm

Edisi

6

ISBN/ISSN

9780071086967

Deskripsi Fisik

xxvii, 619 hlm.; 25 cm.

Judul Seri

-

No. Panggil

658.8 ZEI s

Services Marketing: Concepts, Strategies and Cases

SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Brief…