Keeping customers for life
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- HS 658.812 GER k
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- HS 658.812 GER k
Customer-Driven Operations Management : aligning business processes and quali…
A complete user's guide to top management tools that maximise the effectiveness of customer operations, Christopher Ahoy's uniquely developed approach aims to maximise the efficiency of customer-dr…
- Edisi
- -
- ISBN/ISSN
- 9780071608312
- Deskripsi Fisik
- xiv, 272 p. : - ill. ;
- Judul Seri
- -
- No. Panggil
- 658.5 AHO c
Services marketing :integrating customer focus across the firm
This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduce…
- Edisi
- 4
- ISBN/ISSN
- 9780072961942
- Deskripsi Fisik
- xxvii, 708 p. : - ill., map ;
- Judul Seri
- -
- No. Panggil
- 658.8 ZEI s
Services marketing : integrating customer focus across the firm
This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduce…
- Edisi
- 5
- ISBN/ISSN
- 9780071263931
- Deskripsi Fisik
- xxviii, 708 hlm.; 24 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 ZEI s
The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, …
The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or ope…
- Edisi
- -
- ISBN/ISSN
- 9780201406481
- Deskripsi Fisik
- 208
- Judul Seri
- -
- No. Panggil
- HS 658.8 TRE d
Social media marketing :the next generation of business engagement
Social business fundamentals --; Social media and customer engagement --; The new role of the customer --; Build a social business --; The social business ecosystem --; Run a social business --; So…
- Edisi
- 1
- ISBN/ISSN
- 9780470944202
- Deskripsi Fisik
- xix, 388 p. : - ill. ;
- Judul Seri
- -
- No. Panggil
- 658.8 72 EVA s
Customer Relationship Marketing : Get to Know Your Customers and Win Their Lo…
- Edisi
- 2
- ISBN/ISSN
- 0749427000
- Deskripsi Fisik
- 228 hlm
- Judul Seri
- -
- No. Panggil
- HE 658.812 STO c
- Edisi
- 2
- ISBN/ISSN
- 0749427000
- Deskripsi Fisik
- 228 hlm
- Judul Seri
- -
- No. Panggil
- HE 658.812 STO c
Services Marketing; Integrating Customer Focus Across the Firm
- Edisi
- 6
- ISBN/ISSN
- 9780071086967
- Deskripsi Fisik
- xxvii, 619 hlm.; 25 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 ZEI s
- Edisi
- 6
- ISBN/ISSN
- 9780071086967
- Deskripsi Fisik
- xxvii, 619 hlm.; 25 cm.
- Judul Seri
- -
- No. Panggil
- 658.8 ZEI s
Services Marketing: Concepts, Strategies and Cases
SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edition offers a managerial perspective of services marketing, with special emphasis on B2B services, technology, and global services. Brief…
- Edisi
- 3rd international ed edition
- ISBN/ISSN
- 9780324422832
- Deskripsi Fisik
- 608 pages
- Judul Seri
- -
- No. Panggil
- HD 658.8. HOF s
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