Corporate social responsibility :doing the most good for your company and you…

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voice…

Campaign strategies and message design : a practitioner's guide from start to…

Edisi

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ISBN/ISSN

9780275964702

Deskripsi Fisik

xi, 199 hlm.; 22 cm.

Judul Seri

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No. Panggil

659 MOF c

Reputation : realizing value from the corporate image

In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distin…