Consumer Psychology: A Study Guide to Qualitative Research Methods
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research app…
- Edisi
- -
- ISBN/ISSN
- 9783847407720
- Deskripsi Fisik
- 166 hlm.: 23 cm
- Judul Seri
- -
- No. Panggil
- 658.8342 HAC c
Consumer Behavior
This book offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing.
- Edisi
- -
- ISBN/ISSN
- 9789814336918
- Deskripsi Fisik
- xxvii, 612 hlm.; 27 cm.
- Judul Seri
- -
- No. Panggil
- 658.8342 BLA c
Brandwashed :tricks companies use to manipulate our minds and persuade us to buy
Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that compani…
- Edisi
- 1
- ISBN/ISSN
- 9780385531733
- Deskripsi Fisik
- xi, 291 p. ; 28 cm.
- Judul Seri
- -
- No. Panggil
- 658.8343 LIN b
The psychology of consumer behavior
This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors…
- Edisi
- -
- ISBN/ISSN
- 9780898598575
- Deskripsi Fisik
- xii, 217 p. : - ill. ;
- Judul Seri
- -
- No. Panggil
- 658.8 342 MUL p
The psychology of advertising
Includes bibliographical references and indexes.; Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers for…
- Edisi
- -
- ISBN/ISSN
- 0415442737
- Deskripsi Fisik
- xi, 329 p. : - ill. ;
- Judul Seri
- -
- No. Panggil
- 659.101 9 FEN p
Akuntansi 
Arsitektur 
Desain Produk 
Desain Komunikasi Visual 
Informatika 
Ilmu Komunikasi 
Psikologi 
Manajemen 
Sistem Informasi 
Teknik Sipil 
Urban 
Kota