Era Bisnis Ramah Lingkungan; Strategi marketing Communication Masa Depan
Era orientasi pelanggan segera berganti dengan era orientasi lingkungan, demikian pula dunia usaha mulai memfokuskan bisnis mereka agar siap bersaing di era orientasi lingkungan. Salah satu yang wa…
- Edisi
- -
- ISBN/ISSN
- 9789797988944
- Deskripsi Fisik
- xi, 97 hlm.; 20 cm.
- Judul Seri
- Marketing Communication
- No. Panggil
- 658.802 KEN e
Advertising and promotion :an integrated marketing communications perspective
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of i…
- Edisi
- 9
- ISBN/ISSN
- 9780073404868
- Deskripsi Fisik
- xxxiv, 828 p. : - ill.
- Judul Seri
- -
- No. Panggil
- 659.1 BEL a
The New marketing paradigm : integrated marketing communications
Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.
- Edisi
- -
- ISBN/ISSN
- 9780844234526
- Deskripsi Fisik
- 218 hlm.:23 cm
- Judul Seri
- -
- No. Panggil
- HS 658.802 SCH n
Integrated marketing communication in advertising and promotion
Integrating various aspects of marketing communication, this book focuses on IMC methods. It includes a chapter on internet advertising, early coverage of ethical, regulatory, and environmental iss…
- Edisi
- 8
- ISBN/ISSN
- 9780324665314
- Deskripsi Fisik
- xx, 668 hlm.: il.; 28 cm.
- Judul Seri
- -
- No. Panggil
- 659.1 SHI i
Hasil Pencarian
Ditemukan 4 dari pencarian Anda melalui kata kunci: Subjek : "Communication in Marketing"
Permintaan membutuhkan 0.00078 detik untuk selesai
Akuntansi 
Arsitektur 
Desain Produk 
Desain Komunikasi Visual 
Informatika 
Ilmu Komunikasi 
Psikologi 
Manajemen 
Sistem Informasi 
Teknik Sipil 
Urban 
Kota