This text is firmly established as the standard work on the subject of export management and practice. Overall, it is renowned internationally for its lucidity of complex issues. It gives particula…
Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measur…
"Electronic Commerce "provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks-all in the socia…
An examination of the pros and cons of ERP systems and their role in e-commerce.
M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce appliations for both individuals and organizations are expected to …
Era digital marketing muncul bersamaan dengan gencarnya teknologi internet digunakan oleh masyarakat dunia. Keberadaan digital marketing ditandai dengan gencarnya istilah e-Commerce didengung-dengu…
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual fra…
Includes index.; What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous …
Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into bi…