Saat ini, komunikasi pemasaran tidak bisa lagi dilakukan secara secara tekstual (konvensional), tetapi harus secara kontekstual. Psikografi konsumen sudah terlalu complicated dan para marketer sema…
You want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk?but they have learned the tricks to working around it. And…
Business Analysis and Valuation teaches students how to use financial statement information to assess a firm's financial performance, value, and creditworthiness. This new IFRS edition has been pro…
This book is about financial policy with special emphasis on the allocation of a firm's long-term capital resources. Investment and financing decisions, which for better or for worse, fix the futur…
Integrated Business Processes with ERP Systems covers thekey processes supported by modern ERP systems. This textbook andthe WileyPLUS online course is designed for use as both a referenceguide and…
This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneur…
"Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Stude…
Ing. Markus Pierer M.Sc. proves whether or not there is a generic valid system comparison approach for various individual specifications facilitating the selection process for organizations. He ill…
The fourth edition of Madura and Fox's International Financial Management provides the ideal introduction to the study of interaction between firms of all sizes and global finance. Real life exampl…
For undergraduate and MBA courses in Corporate Financial Management. Fundamentals of Financial Management is the route to understanding the financial decision-making process and to interpreting the…
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always s…
Learn OECD guidance on business taxation in multiple countries A business that is not aware of all of its exposure to the tax policy of each country in which it does business may find itself pay…
Weygandt's 3rd edition of "Financial Accounting: IFRS" highlights the integration of more US GAAP rules, a desired feature as more foreign companies find the United States to be their largest marke…
Thoroughly updated to reflect the latest trends, developments, and practices from the field, Fundamentals Of Financial Management, 14e equips you with a focused understanding of today's corporate f…
Fundamentals of Financial Management is the route to understanding the financial decision-making process and to interpreting the impacts that financial decisions have on value creation. Ideal for t…
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to ad…
This text provides an introduction to financial decision-making that links the concepts to four key principles of finance. Getting Started—Principles of Finance; Firms and the Financial Market; …
Students often miss the big picture, viewing finance as a set of unrelated topics, tools, and techniques. In order to help students see the big picture, this text provides an introduction to financ…
This book describes the theory and practice of corporate finance. Explain why financial managers have to master the practical aspects of their job, but we should spell out why down-to-earth manager…
Includes bibliographical references (p. 323-352) and index.; The environmental lens -- Preparing for a new world. Eco-advantage ; Natural drivers of the Green Wave ; Who's behind the Green Wave? --…
Changes in the global business environment continue at an accelerated pace. The challenges for international management reflect this dynamism and the increasing unpredictability of global economic …
With the rise of China in the world economy, businesses from all over the world have moved to explore business opportunities in this market. Managing international business in a transition economy …
Readings and Cases in International Human Resource Management and Organizational Behavior, 5th Edition examines cross-cultural interactions between people, cultures and human resource systems in a …
Java SOA Cookbook offers practical solutions and advice to programmers charged with implementing a service-oriented architecture (SOA) in their organization. Instead of providing another conceptual…
The book examines enterprise software in general and shows readers how ERP software can improve the functions of a company, how it can streamline operations, and how the functional areas of any pac…
This text balances a conceptual understanding of the material with rigour in building an understanding of the financial decision-making process, rather than just an introduction to the tools and te…
"Entrepreneurial Small Business (ESB)" provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might …
Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actu…
Entrepreneurship - Hisrich, Robert D, Ph.D., and Peters, Michael P, and Shepherd, Dean A Add to Wishlist Browse related Subjects Science > Life Sciences > Biology Business & Economi…
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of t…
Wiley IFRS 2015 is a complete guide to the latest International Financial Reporting Standards set forth by the International Accounting Standards Board. Written by an international team of experts …
For quick and authoritative answers to questions on business and financial formulas and tools, this unique book is unequaled! It not only clearly explains all major business and financial formulas,…
International Accounting can be viewed in terms of accounting issues uniquely confronted by companies involved in international business. It also can be viewed more broadly as the study of how acco…
As more businesses in today's economy are moving towards a global reach, it is essential for finance students to understand how the fundamentals of corporate finance relate to multinational firms. …
" International Management "explores the dynamic global environment of business management by exploring the political, legal, technological, competitive, and cultural factors that shape corporation…
Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's…
As the International Accounting Standards Board (IASB) makes significant strides in achieving global convergence of accounting standards worldwide, the International Financial Reporting Standards (…
"Understanding IFRS Fundamentals: International Financial Reporting Standards." Filled with easy-to-follow examples and case studies, "Understanding IFRS Fundamentals: International Financial Repor…
The large-scale, global adoption of the International Financial Reporting Standards (IFRS) has created an urgent need for a one-step resource with lucid explanations and comprehensive.
This is a highly practical summary of modern business language designed for anyone studying or conducting international commerce. It is designed for those who need a broad understanding of terms re…
Buku ini memaparkan strategi menenangkan kompetisi tanpa harus berdarah-darah. Konsep baru ini menabrak paradigma yang selama ini berkembang luas yaitu menangkan persaingan dengan mengalahkan lawan…
Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguis…
Third edition of The McGraw-Hill 36-Hour Course: Finance for Nonfinancial Managers provides a firm grasp on what all the numbers really mean. Designed to let you learn at your own pace, it walks yo…
This book has been written for the introductory courses in corporate finance at the MBA level, and for the intermediate courses in many undergraduate programs. Some instructors will find this text …
"Corporate Finance", by Ross, Westerfield, and Jaffe is a popular textbook that emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory…
Presenting examples that reflect corporate finance, this title includes features ranging from a computerized test bank, to a narrated PowerPoint for students, to interactive learning modules, and a…
Why have relatively poor and underdeveloped countries been able to spawn so many global firms in the last two decades? Are emerging market multinationals (EMNCs) really different from successful mu…