Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they mu…
Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the bes…
A guide to branding on a tight budget. It helps you create a permanent marketing mindset for you and your team. It lets you walk away with hundreds of low-cost or no-cost ideas to catapult your bra…
This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taki…