The brand called you :create a personal brand that wins attention and grows y…
This step-by-step guide for professionals looking to develop a strong company brand teaches the vital principles and skills of personal branding, including how to craft an emotionally resonant mess…
- Edisi
- -
- ISBN/ISSN
- 9780071597500
- Deskripsi Fisik
- xii, 275 p. ;
- Judul Seri
- -
- No. Panggil
- 650.1 MON b
Strategic brand management : building, measuring, and managing brand equity
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous t…
- Edisi
- 3
- ISBN/ISSN
- 9780131888593
- Deskripsi Fisik
- xix, 692 hlm.; 32 cm.
- Judul Seri
- -
- No. Panggil
- 658.827 KEL s
The new strategic brand management :creating and sustaining brand equity long…
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, the "New Strategic Brand Management" is simply the reference source for senior strategists, positionin…
- Edisi
- 4
- ISBN/ISSN
- 0749450851
- Deskripsi Fisik
- xv, 560 p. : - ill. ;
- Judul Seri
- -
- No. Panggil
- 658.8 343 KAP n
Brand Leadership
An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.
- Edisi
- -
- ISBN/ISSN
- 0684839245
- Deskripsi Fisik
- xii,351hlm; 23 cm
- Judul Seri
- -
- No. Panggil
- 658.827 AAK b
Brand management :research, theory and practice
This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taki…
- Edisi
- -
- ISBN/ISSN
- 9780415443272
- Deskripsi Fisik
- xviii, 267 p. : - ill. ;
- Judul Seri
- -
- No. Panggil
- 658.8 27 HED b
Big brands, big trouble : lessons learned the hard way
This book shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, …
- Edisi
- -
- ISBN/ISSN
- 9780471263036
- Deskripsi Fisik
- x, 223 hlm.; 24 cm.
- Judul Seri
- -
- No. Panggil
- 658.827 TRO b
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