Advertising media planning
The bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising. It also emphasizes …
- Edisi
- 7
- ISBN/ISSN
- 9780071703123
- Deskripsi Fisik
- xiv, 480 p. : - ill., map ;
- Judul Seri
- -
- No. Panggil
- 659.1 11 SIS a
The media handbook :a complete guide to advertising media selection, planning…
The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offerin…
- Edisi
- 3
- ISBN/ISSN
- 9780805857184
- Deskripsi Fisik
- xvii, 189 p. : - ill. ;
- Judul Seri
- LEA's communication series
- No. Panggil
- 659 KAT m
Advanced media planning
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-ef…
- Edisi
- -
- ISBN/ISSN
- 9780792382188
- Deskripsi Fisik
- xiii, 111 p. : - ill. ;
- Judul Seri
- -
- No. Panggil
- 659.111 ROS a
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Akuntansi 
Arsitektur 
Desain Produk 
Desain Komunikasi Visual 
Informatika 
Ilmu Komunikasi 
Psikologi 
Manajemen 
Sistem Informasi 
Teknik Sipil 
Urban 
Kota