Advertising campaign development is a complex xreative process that fuces a strategic business plan with a great idea-an idea that can be easily used and consistently recognized across a diverse mi…
Advertising today is the most inescapable spectacle of all forms of modern mass communications. This book explores how the greatest campaigns of the 20th century have come to occupy a unique cultur…
This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. It is fascinating not only for industry professionals bu…