Perhatian pada penelitian ilmu komunikasi bukanlah monopoli ilmuwan. Pihak legislatif dan eksekutif perlu meyakini tingkat efek komunikasi massa untuk menyusun undang-undang atau menetapkan kebijak…
Dengan komunikasi, kualitas hidup kita, hubungan kita dengan sesama manusia dapat ditingkatkan dan diperbaiki. Ditambah dengan pendekatan psikologi, menjadi lebih menarik. Psikologi menukik ke dala…
Buku The PR: Tantangan Public Relations pada Era Keterbukaan ini merupakan hasil ramuan Gatot S. Dewa Broto yang bagus serta dapat menjadi sumber informasi dan manual bagi para pekerja PR. Latar be…
Buku ini mengisahkan bagaimana televisi swasta Indonesia menjadi pasar potensial bagi produk industri hiburan asing, menjadis arana pembentuk gaya hidup masyarakat (yang bersahabat dengan kepenting…
Buku ini merupakan panduan untuk yang awam dan mereka yang akan mendalami seni penyutradaraan TV. Buku ini berisi cuplikan dari peristiwa-peristiwa dan contoh yang memudahkan pembaca untuk menerjem…
Bagaimana menciptakan, mempersiapkan, dan memproduksi program TV dengan mutu tinggi ?. Bagaimana menciptakan program TV jauh dari kesan gaya hidup yang mengembangkan sikap konsumtif pemirsa ? Lalu …
Buku ini memandu secara bertahap dan otodidak bagaimana menjadi seorang perancang program televisi yang profesional.
Buku ini menjelaskan bagaimana amanat demokratisasi penyiaran akhirnya tak kunjung terwujud karena segenap pihak yang seharusnya menegakkannya, memilih untuk membiarkan "pembusukan" terjadi.
Buku ini merupakan rujukan bagi yang ingin belajar tentang seluk beluk peralatan-peralatan teknik yang dibutuhkan untuk keperluan siaran televisi, bukan untuk mengelolanya atau membuat program-prog…
the problem with television news isn’t about the Left versus the Right-- it’s all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash e…
Something has happened in the world of television drama. For the last decade and a half America has assumed a dominant position. Novelists, screenwriters and journalists, who would once have had no…
Technology was once something we thought of only in relation to manufacturing or the military. Now it is a constant theme in everyday interaction. In Communication, Technology and Society, Lelia G…
Communication and Human Behavior offers students a broad introduction to the study of communication which is expansive yet integrated, that links theory to practice, and that is rigorous yet readab…
A senior-level, comprehensive survey of organizational communication, with theory and application. New edition reorganizes material and adds chapter on information systems.
MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on culture while providing a thorough understanding of how the media technologies devel…
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of i…
Includes bibliographical references and index.; Understanding communication concepts in the internet age -- Navigating change: the rise of digital and global media -- Books: the first and most resp…
This is the only text on the market to introduce students to the fundamentals of crisis communication using an ethical approach, integrating ethical reasoning into all the key steps that communicat…
How do we choose a partner to initiate a relationship with, and what makes us stay in a given relationship over time? These questions are most often pursued by scholars with an emphasis on the inte…
"Invisible Influence is a masterpiece in understanding the science of influence and how to take it from convincing to compelling. Kevin Hogan shows you in plain English how to understand, apply, an…
- Vol. 6 No. 2 Oktober 2015
A text for business or communications students and people engaged in industrial organizations. Examines the behavior of organizations, the communication process, interaction formats, and the diagno…
A unique approach to a hands-on course, written by the same author of "Business and Administrative Communication", this completely new approach is devised and created with the assistance of a commu…
The ninth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while addressing developments in the business communication field. The authors also …
Understanding the Foundations of Business Communication; Applying the Three-Step Writing Process; Crafting Brief Messages; Supporting Messages with Quality Information; Planning, Writing, and Compl…
Communication skills, both written and interpersonal, are essential for personal development, employment and active involvement in our social and professional lives. This book, covers a broad range…
In this paperback edition of the acclaimed book The Death of Distance, journalist Frances Cairncross of The Economist shows us how the world is changing with the introduction of the Internet and wi…
Professional success requires excellent communication skills. Organized around the transition from student to professional life, Business and Professional Communication, Third Edition gives readers…
This volume captures the domestication of mobile communication technologies by families in Asia, and its implications for family interactions and relationships. It showcases research on families ac…
This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management s…
Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.
Roland Barthes is best known as a semiologist, a student of the science of signs. This sees human beings primarily as communicating animals. It looks at the way they use language, clothes, gestures…
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly acce…
A communications expert and writer for BusinessWeek.com reveals the presentation secrets of Steve Jobs, the world's most innovative, influential, and inspiring presenter to help readers deliver ama…
Quantitative Research Methods for Communication: A Hands-On Approach, Second Edition, is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teachin…
What is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Media was first published in 1964, it was immediately recognised as a brilliant and revolutiona…
This edition offers a fresh perspective on human communication that reflects the most recent advances in theory and research. Readers are invited to participate in a journey through classic and con…
Perspective on Philosophy of Communication provides readers with an appreciation of philosophy of communication as central to understanding and guiding communicative action in a postmodern culture.…
Argumentasi yang efektif adalah di jantung komunikasi - dan buku ini menunjukkan, adalah komponen kunci untuk memahami dan melakukan penelitian komunikasi. Menggunakan jelas, jargon-bebas bahasa, c…
ON COMMUNICATION explores the genealogy of communication, examining how and why we talk about communication the way we do. The goal of the book is to unveil in a succinct manner the linguistic reso…
From high-level business negotiations to casual conversations among friends, every interpersonal interaction is shaped by cultural norms and expectations. Seldom is this more clearly brought to lig…