Author Scott Leonard is a successful business professional who adapted his business to allow him to achieve his goals and live his dreams now—while still working in the business he loves. His exp…
Database Administration, Second Edition , is the definitive, technology-independent guide to the modern discipline of database administration. Packed with best practices and proven solutions for an…
For undergraduate and graduate strategy courses. This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.
With the rise of China in the world economy, businesses from all over the world have moved to explore business opportunities in this market. Managing international business in a transition economy …
Now in its second edition, Managing Employee Performance and Reward continues to offer comprehensive coverage of employee performance and reward, presenting the material in a conceptually integrate…
Navigating Global Business integrates and synthesizes all available country cluster studies into a nested meta-structure accompanied by eco-cultural correlates that distinguish amongst clusters. Th…
Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork, collaboration and innovation, both…
"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items o…
The consulting firm that produced Reengineering the Corporation offers a strategy for reinventing competitiveness that focuses on one value discipline--customer intimacy, product leadership, or ope…
Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable …
Building upon the international best selling Toyota Way series of books by Jeffrey Liker, The Toyota Way to Continuous Improvement looks critically at lean deployments and identifies the root cause…
This reader-friendly series is must read for all levels of managers. All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up …
From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, Entrepreneurial Management helps budding entrep…
International Human Resource Management offers a contemporary and multilayered introduction to international and comparative human resource management for university study. It critically analyses t…
This book explains the diverse aspects of innovation and social networks, which occupy a central place in business and policy agendas. Its unified approach presents networks as nested systems that …
This first Australasian edition of the popular text Management across Cultures explores the latest approaches to cross-cultural management, presenting strategies and tactics for managing internatio…
With contributions from leading scholars and practitioners, this Cambridge Companion examines the topical issue of talent management from a strategic perspective, mapping out insights from a number…
China is undergoing a dramatic transition from the old to the new as the country integrates into global product and labour markets. Managing Human Resources in China examines the emergence of new a…
The All-in-One Bankers and Financial Managers Guide for Implementingand Usingan Effective Risk Management Program in todays world of multibillion-dollar credit losses and bailouts, it has become in…
This edition continues its strong research orientation and solid theoretical underpinnings. The general theme of the sixth edition is dynamic engagement - a broad term that captures the essence of …
An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents …
This text is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which business functions today. The importance of customer …
this is a special international edition of an estabilished title widely used by colleges and universities throughout the world
Operations Management, 7e allows students to apply what they've learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on …
Readings and Cases in International Human Resource Management and Organizational Behavior, 5th Edition examines cross-cultural interactions between people, cultures and human resource systems in a …
A senior-level, comprehensive survey of organizational communication, with theory and application. New edition reorganizes material and adds chapter on information systems.