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A ``how–to′′ guide to low–cost, effective marketing for small businesses and franchises. Shows you how to out–think the competition without out–spending them. Includes case histories of…
Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate…
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the …