Dalam buku ini, komunikasi digambarkan sebagai suatu kebutuhan yang mutlak dalam kehidupan manusia. selain itu, juga diuraikan tentang kedudukan ilmu komunikasi dalam khazanah ilmu pengetahuan.
Buku ini di tulis untuk membantu memahami fenomena yang disebut komuikasi dengan berbagai aspeknya: fungsi, prinsip, model, konteks, kendala komunikasi, dan upaya untuk meningkatkan keefektifannya.
Eklektisme komunikasi tersebut tampak pada konsep-konsep komunikasi yang berkembang selama ini, yang terdiri dari perspektif mekanistis, psikologis, interaksional dan pragmatis. Perspektif baru tel…
Ilmu Komunikasi Sebuah Pengantar Praktis
The model stresses the importance of change strategy, change management, organization culture, and leadership in making change happen. More importantly, it provides insight on how to make it happen.
Buku ini menguraikan tentang bagaimana cara-cara manusia berkomunikasi. Selain membahas hal-hal yang harus terjadi secara berurutan dalam berkomunikasi, sehingga tercapai tujuan yang dimaksudkan, b…
The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, …
Intended to be the core text for the introductory interpersonal communication course at two- and four-year colleges and universities in departments of speech, communication, and human relations.
Buku ini memaparkan sisi interpersonal dalam berkomunikasi. Pembahasan mengacu kepada pentingnya komunikasi sebagai pemunuhan kebutuhan manusia yang mendasar. Penekanan berlanjut kepada teori, mode…
Mengingat pentingny menjadi komunikator yang baik, maka siapa pun dan apa pun profesinya pasti akan mendambakan komunikasi yang sempurna. Buku ini mengonstruksi bahwa komunikasi dan vokal atau voka…
Komunikasi interpersonal dalam berbagai bentuknya pada dasarnya lebih bersifat alamiah. Oleh karena itu keberadaannya tidak bisa digantikan oleh bentuk-bentuk komunikasi secanggih apapun. Meskipun …
This text balances a conceptual understanding of the material with rigour in building an understanding of the financial decision-making process, rather than just an introduction to the tools and te…
An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary soci…
An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary soci…
Membuat sketsa dan menggambar figur model adalah mata rantai tak terpisahkan dari para profesional dan praktisi mode. Desainer fashion, image consultant, penata busana, fashion merchandiser, patter…
H-Point provides a unique and comprehensive introduction to advanced vehicle packaging and design. This book demystifies the automotive design process and allows designers access to an illustrious …
The latest instalment in the "Manufacturing Guides" series, this book is targeted at students and professionals who create graphics or packaging for mass production. With some 400 specially commiss…
This book presents the finest, boldest, and most eye-catching collection of package designs from around the world. The talented designers featured in these pages know what to look for, how to asses…
This book describes the whole design process from concept creation to production, including the all-important considerations of brand development and the designer's obligations and responsibilities…
Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the bes…
Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the mar…
A guide to branding on a tight budget. It helps you create a permanent marketing mindset for you and your team. It lets you walk away with hundreds of low-cost or no-cost ideas to catapult your bra…
Buku ini membahas mengenai merek yang dilengkapi dengan contoh-contoh khas Indonesia.
This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taki…
For courses in Business Communication. The Ever-Changing Mold of Modern Business Communication Business Communication Today continually demonstrates the inherent connection between recent technolog…
The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics…
UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that d…
productivity that has led to the database system becoming arguably the most important development in the field of software engineering. The database is now the underlying framework of the informati…
Tujuan dasar dari menguasai komunikasi adalah untuk membantu para manajer atau pemimpin untuk mencapai hasil yang luar biasa melalui komunikasi. Buku ini akan membantu Anda untuk mengidentifikasi e…
The history of database research over the past 30 years is one of exceptional productivity that has led to the database systems becoming arguably the most important development in the field of soft…
This book is aimed at students and illustrators who are looking to create artworks to fulfill a specific brief, as part of their course, job or career. It leads the reader through the whole thinkin…
During his career as one of America's most sought-after illustrators, Andrew Loomis (1889-1959) taught at the American Academy of Art in Chicago, and in 1939 he codified his lessons in his first ma…
A straight-to-the-point “everything-you-need-to-know” guide to the world of professional illustration for aspiring artists and recent art-school graduates—not only the technical essentials (t…
Created by one of Japan's most popular artists, this kit provides the instruction and tools needed for illustrating fun and appealing characters and elements that celebrate life. The author's speci…
The field of illustration has flourished over the last decade, with professionals working both by computer and by hand. In illustration, the single most challenging and captivating subject has been…
Sinopsis: Buku ini merupakan buku kedua yang dikembangkan dari “celotehan” Handry Satriago yang dibuatnya di media sosial Twitter sejak tahun 2011. Dalam buku ini, Handry membahas mengenai dua …
Buku ini memperkenalkan dunia grafika lebih jauh.