Consumer behaviour :a European outlook

Edisi

-

ISBN/ISSN

027370401X

Deskripsi Fisik

xviii, 494 p. : - col. ill. ;

Judul Seri

-

No. Panggil

658.8342 SCH c

Consumer behavior

This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study. The Tenth edition focuses on fundamental concepts and linkages betwee…

Consumer Behavior

This book offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing.

Consumer behavior and marketing strategy

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of…

Ethics and manipulation in advertising :answering a flawed indictment

Edisi

-

ISBN/ISSN

156720063X

Deskripsi Fisik

x, 207 p. ;

Judul Seri

-

No. Panggil

659.101 9 PHI e

Cases in consumer behavior

This book is made up of short, medium, and long decision oriented and analytical cases that help explain consumer behavior. Most cases feature a real, live (but disguised) person—and none of the …

Consumer behavior : buying, having, being

Taking a psychological approach to the area of consumer behaviour, this exciting new Australian text presents a contemporary framework based around a buying, having and being model. Consumer behavi…

Strategi Pemasaran

Buku Strategi Pemasaran ini merupakan revisi ketiga dari edisi terdahuku yang telah dicetak ulang hingga belasan kali. Materi bahasan diperluas, ditulis ulang dan direvitalisasi. Gambar dan tabl…

The Viking Manifesto: Strategi Perang di Pasar Modern ala Skandinavia

"Catatan Penting: Baca buku ini! Bangsa Viking dulu pernah merompak pulau ini, dan sekarang mereka mencoba menggantinya dengan hadiah nobel dan IKEA. The Viking Manifesto menjelaskan bagaimana 20 j…

Hemp: The highly Effective Marketing Plan (Rencana Pemasaran yang Sangat Efek…

Edisi

-

ISBN/ISSN

9789797818371

Deskripsi Fisik

vii, 167 hlm.; 23 cm.

Judul Seri

-

No. Panggil

BI 658.81 KNI h

An Other Kingdom: Departing the Consumer Culture

Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, an…

Pemasaran Strategis

Pengambilan keputusan di bidang pemasaran merupakan keterampilan utama dan penting. Seperti halnya keterampilan lainnya, keterampilan pengambilan keputusan di bidang pemasaran ini membutuhkan alat …

Consumer Behaviour

Edisi

-

ISBN/ISSN

0724804277

Deskripsi Fisik

xiii, 665 hlm.: ill.; 25 cm

Judul Seri

-

No. Panggil

HD 658.8342 c

Brandwashed :tricks companies use to manipulate our minds and persuade us to buy

Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that compani…

The psychology of consumer behavior

This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors…

Reformasi Pengelolaan Sumberdaya Air

Reformasi di bidang Sumber Daya Air sangat diperlukan mengingat adanya perubahan paradigma dalam pengelolaan sumber daya air seiring dengan perubahan iklim, hidrometeorolgi dan perilaku masyarakat.…

Life-Span Development (Perkembangan Masa Hidup)

Karya besar John W. Santrock--Life Span Development--ini menggabungkan pengetahuan inti dasar dan berbagai perkembangan terakhir landasan ilmiah mengenai perkembangan masa hidup, serta penerapan pr…

Life-span development

"Life-Span Development" ensures students complete and understand the assigned material in a number of ways. Santrock's hallmark Learning Goals pedagogy provides a comprehensive roadmap to the text …

Oppositional Defiant Disorder and Conduct Disorder in Childhood

r many years, the fields of Oppositional Defiant Disorder (ODD), Conduct Disorder (CD) and aggressive and antisocial behaviour have been researched independently of Attention Deficit Hyperactivity …

Manajemen Pemasaran

Edisi buku pertama ini memperkenalkan konsep bahwa perusahaan harus mengusung semangat customer-and-market driven. Selanjutnya, empat puluh tahun berikutnya, melalui edisi-edisi selanjutnya, Kotler…

Type A Behavior and Your Heart

The physician who first identified Type A Behavior (TAB) describes its accurate diagnosis, quantitative assessment, and successful treatment in over 2,000 cases. Highlights include drawings and pho…

Manajemen pemasaran internasional; sebuah pendekatan strategi

Buku ini dibagi menjadi dua bagian: bagian pertama dimulai dengan pembahasan mengenai pengertian dasar yang berkaitan dengan pemasaran internasional. Pembahasan selanjutnya difokuskan pada lingkung…

Behavior Modification

Edisi

Ed.7.

ISBN/ISSN

0131229095

Deskripsi Fisik

xx, 468 hlm.: ill.; 25 cm

Judul Seri

-

No. Panggil

HD 150 MAR b

Manajemen Pemasaran : Analisis, Perencanaan dan Pengendalian

Edisi

Edisi 5 Jil.2

ISBN/ISSN

-

Deskripsi Fisik

413 hlm + index

Judul Seri

-

No. Panggil

HE 658.81 KOT m

Introduction to psychometric theory

This new text provides a state-of the-art introduction to educational and psychological testing and measurement theory that reflects many intellectual developments of the past two decades. The book…

Modern psychometrics :the science of psychological assessment

The edition of this classic text has been completely revised and updated, taking into account recent developments in the field of psychometrics. Part 1 of Modern Psychometrics outlines the backgrou…

Modern psychometrics :the science of psychological assessment

Today psychometrics plays an increasingly important role in all our lives as testing and assessment occurs from preschool until retirement. This book introduces the reader to the subject in all its…

Psychometric theory

The classic text is Psychometric Theory. Like the previous edition, this text is designed as a comprehensive text in measurement for researchers and for use in graduate courses in psychology, educa…

Fail Better: Design Smart Mistakes and Succeed Sooner

If you're aiming to innovate, failure along the way is a given. But can you fail better? Whether you're rolling out a new product from a city-view office or rolling up your sleeves to deliver a soc…

Theories of developmental psychology

Clear, engaging, well-attuned to the latest research breakthroughs, Theories of Developmental Psychology is the ideal book for anyone interested in balanced overview of the major schools of thought…

Beneath the mask : an introduction to theories of personality

Beneath the Mask presents classical theories of human nature while emphasizing the theorist's progression of ideas. The eighth edition continues to discuss the ideas of personality theorists develo…

Pokok-pokok hukum bisnis

Edisi

-

ISBN/ISSN

9789790611900

Deskripsi Fisik

xii, 254 hlm.: ill.; 24 cm

Judul Seri

-

No. Panggil

HM 346.06 ILY p

Aspek hukum dalam bisnis

Buku ini menerangkan ruang lingkup bisnis dan pengertian bisnis serta bentuk badan usaha. Selanjutnya permasalahan kontrak, anatomi-anatomi kontrak, serta jalan keluarnya. Buku ini juga menjelaskan…

Ekonomi Mikro Islam

Edisi

Cet. 1

ISBN/ISSN

9789790763586

Deskripsi Fisik

288 hlm; 16 x 24 cm

Judul Seri

-

No. Panggil

330.297 WIB e

Makroekonomi: teori pengantar

Buku ini meliputi lima bagian: Corak analisis makroekonomi dan data makroekonomi, Penentuan keseimbangan pendapatan nasional dalam keadaan harga tetap dan harga berubah, Perhubungan di antara penaw…

Mengupas Kebijakan Makroprudensial

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

942 Halaman

Judul Seri

-

No. Panggil

BI 339 IND m

The psychology of leadership : new perspectives and research

Leadership scholars have identified a host of approaches to the study of leadership. What are the personal characteristics of leaders? What is the nature of the relation between leaders and followe…

The psychology of advertising

Includes bibliographical references and indexes.; Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers for…

Cultures and organizations :software of the mind : intercultural cooperation …

Based on research conducted in more than seventy countries over a forty-year span, Cultures and Organizations examines what drives people apart—when cooperation is so clearly in everyone’s inte…

Akuntansi Manajemen: Dasar- Dasar Konsep Biaya Dan Pengambilan Keputusan

Akuntansi Manajemen adalah salah satu alat yang dapat digunakan oleh manajemen sebagai input perencanaan, pengendalian, serta pengambilan keputusan dari sekian banyak alternatif yang dihadapi, teru…

Writing for Psychology

Write a great psychology paper in APA style(R) with WRITING FOR PSYCHOLOGY, 4E, International Edition! This user friendly guide shows you what to do and what to avoid by providing concrete examples…

The handbook of culture & psychology

This book provides a state of the art review of selected areas and topics in cross-cultural psychology written by eminent figures in the field. Each chapter not only reviews the latest research in …

Rekayasa Hidrologi

Buku Rekayasa Hirologi Edisi Revisi ini dibagi menjadi 2 pokok utama yaitu Hidrologi Teknik Dasar dan Hidrologi Teknik Terapan.

Microeconomics

Built from the ground up to focus on what matters to students in today’s high-tech, globalized world, Dean Karlan and Jonathan Morduch’s Microeconomics represents a new generation of products, …

Principles of macroeconomics

The sixth edition features a strong revision of content in all twenty-three chapters. Dozens of new applications emphasize the real-world relevance of economics for today's students through interes…

Principles of microeconomics

The 5th edition features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leadi…

Principles of microeconomics

Dozens of new applications emphasize the real-world relevance of economics for today's students through interesting news articles, realistic case studies, and engaging problems. The premier ancilla…

Principles of microeconomics

This book reviewing about a basic understanding of how market economies function, an appreciation for the things they do well, and a sense of things they do poorly. Readers begin to learn the art …

Principles of microeconomics

This book purposes to instill in students a fascination with both the functioning of the economy and the power and breadth of economics.

Principles of microeconomics

Dozens of new applications emphasize the real-world relevance of economics for today's students through interesting news articles, realistic case studies, and engaging problems. The new edition als…