Gaya APA

McCarthy, E. Jerome. (1991). Essentials of marketing (Ed. 5). USA: Irwin.

Gaya Chicago

McCarthy, E. Jerome. Essentials of marketing. Ed. 5 USA: Irwin, 1991. Text.

Gaya MLA

McCarthy, E. Jerome. Essentials of marketing. Ed. 5 USA: Irwin, 1991. Text.

Gaya Turabian

McCarthy, E. Jerome. Essentials of marketing. Ed. 5 USA: Irwin, 1991. Print.