Readings and Cases in International Human Resource Management and Organizational Behavior, 5th Edition examines cross-cultural interactions between people, cultures and human resource systems in a …
A senior-level, comprehensive survey of organizational communication, with theory and application. New edition reorganizes material and adds chapter on information systems.
This work continues its advertising focus with an emphasis on IMC. It is the first book to reflect the shift from the conventional methods of advertising to the more widely recognised approach of i…
A text for business or communications students and people engaged in industrial organizations. Examines the behavior of organizations, the communication process, interaction formats, and the diagno…
A unique approach to a hands-on course, written by the same author of "Business and Administrative Communication", this completely new approach is devised and created with the assistance of a commu…
The ninth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while addressing developments in the business communication field. The authors also …
Understanding the Foundations of Business Communication; Applying the Three-Step Writing Process; Crafting Brief Messages; Supporting Messages with Quality Information; Planning, Writing, and Compl…
Communication skills, both written and interpersonal, are essential for personal development, employment and active involvement in our social and professional lives. This book, covers a broad range…
This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management s…
Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly acce…
This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relation…
Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It m…
Tidak sedikit orang, termasuk pemilik perusahaan, manajer dan bahkan praktisi PR (public relations atau humas), mengasoksiasikan fungsi PR dengan wanita cantik, luwes dan menyenangkan. Sekedar "orn…
"Bisnis tidak sepenuhnya merupakan sebuah profesi yang kotor sebagaimana yang mungkin dianggap. Justru sebaliknya, bisnis dapat menjadi sebuah profesi yang etis dan baik secara moral, asalkan d…
Buku ini akan memandu anda dalam melangkah untuk mencapai tujuan dan mewujudkan impian, menjadi kaya selamanya. Berisi prinsip-prinsip yang telah dipraktikkan selama berpuluh-puluh tahun oleh orang…
Manajemen proyek merupakan tata cara mengorganisasikan dan mengelola proyek dari awal sampai akhir. Manajemen proyek dapat diterapkan pada jenis proyek apa pun, dan dipakai secara luas untuk menyel…
Buku ini juga membahas mengenai perangkat manajemen proyek yang sering digunakan, yaitu Microsoft Project. Implementasi Mirisoft project untuk mengelola proyek juga dibahas dalam buku ini.Hal ini s…
Dalam Buku Arsitektur Sistem Informasi karangan Feri Sulianta ini Anda akan diperkenalkan secara lengkap teknik modern perancangan arsitektur sistem informasi, mencakup : Produk sistem informasi ma…
Pengetahuan dan wawasan mengenai kontrak konstruksi merupakan hal yang krusial bagi keberhasilan sebuah proyek. Dengan memahami peran dan seluk-beluk kontrak, pihak-pihak yang terlibat dalam indust…
An updated and revised edition of this text for civil engineering undergraduates. It focuses on organizational behaviour, managerial economics and productivity aspects and includes new material on …