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The green marketing manifesto

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Penilaian

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"The Green Marketing Manifesto" provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route.

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Ketersediaan

B20112466

658.802 GRA g

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.802 GRA g

Penerbit

Hoboken, NJ : : John Wiley & Sons,., 2007

Deskripsi Fisik

xvi, 304 p. : - ill. ;

Bahasa

English

ISBN/ISSN

9780470723241

Klasifikasi

658.802

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Green marketing.

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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