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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

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Social Media Strategy is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to effect change, support traditional efforts, and leverage consumer influence for the good of the brand, whether it’s a small business, large corporation, or nonprofit organization. The text’s real-world examples and statistics make it highly accessible for students.

This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach intact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics, and etiquette and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms.

Pedagogical features include:

• social media calendars, metrics, and budgets

• chapter checklists to keep statistics updated

• expanded chapter previews

• new case studies and glossary with more than two hundred key terms

• updated online tools and resources

Ketersediaan
HM20210316HM 658.872 KEI sREFERENSITersedia
HM20210317HM 658.872 KEI sMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
HM 658.872 KEI s
Penerbit
Lanham, Maryland : Rowman & Littlefield.,
Deskripsi Fisik
353
Bahasa
English
ISBN/ISSN
9781538101353
Klasifikasi
658.872
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
second edition
Subjek
Manajemen
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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