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Marketing Management : A Strategic Decision-Making Approach

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Penilaian

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The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

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Ketersediaan

HE20200861

HE 658.8 MUL m

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

HE 658.8 MUL m

Penerbit

New York : McGraw Hill., 2010

Deskripsi Fisik

560 halaman

Bahasa

English

ISBN/ISSN

9780071267762

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

7th Edition

Subjek

Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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