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Inbound Content : A Step-by-Step Guide To Doing Content Marketing the Inbound Way

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Penilaian

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Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale―with the right approach to content, your customers will come to you.

Your content must be valuable, relevant, and consistent―but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.

Discover the power of storytelling and generate effective content ideas
Plan a long-term content strategy and a content creation framework
Create great content, promote it, measure it, and analyze its performance
Extend your content’s value, become a more effective writer, and develop a growth mentality
Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.

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Ketersediaan

B20200811		My Library	Tersedia
B20200812		My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.802 CHA i

Penerbit

New Jersey : Wiley., 2018

Deskripsi Fisik

256 Halaman

Bahasa

English

ISBN/ISSN

9781119488958

Klasifikasi

658.802

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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