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Media Anthropology for the Digital Age

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Penilaian

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The field of anthropology took a long time to discover the significance of media in modern culture. In this important new book, Anna Pertierra tells the story of how a field - once firmly associated with the study of esoteric cultures - became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, and the embrace of ethnographic methods by media scholars around the world. Bringing together longstanding debates in sociocultural anthropology with recent innovations in digital cultural research, this book explains how anthropology fits into the story and study of media in the contemporary world. It charts the mutual disinterest and subsequent love affair that has taken place between the fields of anthropology and media studies in order to understand how and why such a transformation has taken place. Moreover, the book shows how the theories and methods of anthropology offer valuable ways to study media from a ground-level perspective and to understand the human experience of media in the digital age.

Media Anthropology for the Digital Age will be of interest to students and scholars of media and communication, anthropology, and cultural studies, as well as anyone wanting to understand the use of anthropology across wider cultural debates.

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Ketersediaan

B20200744	302.231 PER m	My Library	Tersedia
B20200745	302.231 PER m	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

302.231 PER m

Penerbit

Cambridge : Polity., 2018

Deskripsi Fisik

200 Halaman

Bahasa

English

ISBN/ISSN

9781509508440

Klasifikasi

302.231

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1st Edition

Subjek

Ilmu Komunikasi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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