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Popular Music as Promotion: Music and Branding in the Digital Age

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Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture.

Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands.

Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

Ketersediaan
B20200716781.64068 MEI pMy LibraryTersedia
B20200717781.64068 MEI pMy LibraryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
781.64068 MEI p
Penerbit
Cambridge : Polity.,
Deskripsi Fisik
216 halaman
Bahasa
English
ISBN/ISSN
9780745692227
Klasifikasi
781.64068
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
1st Edition
Subjek
Ilmu Komunikasi
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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