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Advertising and Consumer Culture in China

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Penilaian

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This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.

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Ketersediaan

B20200710		My Library	Tersedia
B20200711		My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

659.10951 LI a

Penerbit

Cambridge : Polity Press., 2016

Deskripsi Fisik

297 hlm

Bahasa

English

ISBN/ISSN

9780745671178

Klasifikasi

659.10951

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Ilmu Komunikasi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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