Text

Public Sector Communication: Closing Gaps Between Citizens and Public Organizations

---

Penilaian

---

How to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector organizations and the individual citizens they serve. The authors—two experts in the field with experience from the public sector—explain how public entities, be they cities, governments, foundations, agencies, authorities, municipalities, regulators, military, or government monopolies and state owned businesses can build their intangible assets to future-proof themselves in a volatile environment.

The book examines how the recent digitalization has increased citizen expectations and why one-way communication leaves public sector organizations fragile. To explain how to make public sector communication antifragile, the authors map contributions from a wide variety of fields combined with illustrative examples from around the world. The authors propose a research-based framework of different intangible assets that can directly improve communication in the public sector.

This important resource:

Helps explain the sector-specific conditions and why communication is often challenging in the public sector
Summarizes all relevant literature on the topic across disciplines and includes the most popular management ideals of the recent decades
Explores how public sector organizations can increase citizen satisfaction with effective communication
Presents new approaches to both the study and practice of communication in the public sector
Provides international examples of successful public sector communication
Offers realistic guides to building intangible assets in practice
Written for advanced undergraduate and graduate students, as well as public managers and leaders, Public Sector Communication offers an illustrative, research-based guide to improving communication and engaging citizens of today and the future.

---

Ketersediaan

B20200686		My Library	Tersedia
B20200687		My Library	Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

352.384 CAN p

Penerbit

Hoboken, NJ : John Wiley & Sons., 2018

Deskripsi Fisik

265 hlm

Bahasa

English

ISBN/ISSN

9781119135579

Klasifikasi

352.384

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Ilmu Komunikasi

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar