Text

Organizational Change : Creating Change Through Strategic Communication

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Penilaian

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A comprehensive guide to essential theories and practices of change creation and implementation


Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations.


Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension.





Examines empirical, theoretical, and conceptual approaches to strategic communication during organization change

Explores key elements of change, appropriate communication strategies, and outcome evaluation methods

Presents adaptive and programmatic strategic implementation models

Provides studies of real-world companies and actual research on organizational change

Debunks popular myths and clarifies misunderstandings of research and theory on implementation of change

Demonstrates how Individuals, groups, and entire organizations can create change and influence implementation.



Organizational Change provides a thorough survey of the communication and implementation strategies, methods, and conceptual foundations of change in public and private sector organizations, suitable for undergraduate and graduate study and practitioners with interest in complex change implementation.

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Ketersediaan

B20200676	658.45 LEW o	My Library	Tersedia
B20200677	658.45 LEW o	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.45 LEW o

Penerbit

Hoboken, NJ : John Wiley & Sons., 2019

Deskripsi Fisik

322 hlm

Bahasa

English

ISBN/ISSN

9781119431244

Klasifikasi

658.45

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2nd Edition

Subjek

Ilmu Komunikasi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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