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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

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Penilaian

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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded

The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.

It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

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Ketersediaan

B20200606		My Library	Tersedia
B20200607		My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.827 MOR e

Penerbit

Hoboken, NJ : John Wiley and Sons., 2009

Deskripsi Fisik

vii+336 Hlm

Bahasa

English

ISBN/ISSN

9780470238271

Klasifikasi

658.827

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Edisi 2

Subjek

Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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