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Marketing Performance: How Marketers Drive Profitable Growth

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Penilaian

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Drive marketing ROI with an investor's mindset and a proven toolkit.
Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions.

This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight.

Learn how to:

Increase sales with smarter fund allocation
Reduce marketing costs without sacrificing effectiveness
Strengthen the role of marketing with quantified ROI
Build capabilities for sustainable performance improvements
Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.

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Ketersediaan

B20200588		My Library	Tersedia
B20200589		My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.8 PER m

Penerbit

United Kingdom : John Wiley and Sons., 2016

Deskripsi Fisik

vii+185 Hlm

Bahasa

English

ISBN/ISSN

9781119278337

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Edisi 1

Subjek

Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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