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Communications Writing and Design : the integrated manual for marketing, advertising, and public relations

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Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors.

Ketersediaan
B20200458658.802 DIM cMy LibraryTersedia
B20200459658.802 DIM cMy LibraryTersedia
B20200679658.802 DIM cMy LibraryTersedia
B20200678658.802 DIM cMy LibraryTersedia
Informasi Detail
Judul Seri
The Integrated Manual for Marketing, Advertising, and Public Relations
No. Panggil
658.802 DIM c
Penerbit
United States of America : Wiley.,
Deskripsi Fisik
xii, 201 hlm; 25 cm
Bahasa
English
ISBN/ISSN
9781119118879
Klasifikasi
658.802
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
Edisi 1
Subjek
DESAIN
Advertising
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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