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Cutlip and Center's Effective Public Relations: International Edition

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Penilaian

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Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

Divided into 4 parts—Each part builds on the previous giving students a strong base of knowledge for their subsequent courses.

Part I (Chapters 1-4)–Concept, Practitioners, Context, and Origins
Introduces the concept of contemporary public relations and defines terms often confused with the practice; describes what practitioners do in their various roles; gives their work context by explaining how organizational settings and other factors affect their work; and describes how the practice evolved, identifies those who led the evolution, and traces the origins of current practice.
Part II (Chapters 5-10)–Foundations
Introduces the principles and theory that underpin and guide the practice, including the professional, ethical, legal, and internal and external contexts; and media and media relations. Within a systems theory framework, chapters also present communication and public opinion theory essential to understanding the function of public relations in organizations and society.
Part III (Chapters 11-14)–Management Process
Applies theory to practice in the “four-step public relations process” outlining the strategic planning steps for managing public relations programs. Chapters explain how to define problems and set program goals, how to identify publics and write objectives, how to apply working theory to developing strategy, and how to track program progress and assess impact.
Part IV (Chapters 15-17)–The Practice
Gives context to the practice by illustrating what public relations does and how it functions in business and industry; government, military, and politics; nonprofit organizations, trade associations, professional societies, and other nongovernmental organizations (NGOs).

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Ketersediaan

B20200397

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

659.2 BRO c

Penerbit

England : Pearson Education Limited,., 2013

Deskripsi Fisik

455 hlm

Bahasa

English

ISBN/ISSN

9780273768395

Klasifikasi

659.2

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

11th Ed

Subjek

Ilmu Komunikasi

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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