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Global Marketing : Global Edition

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Penilaian

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For undergraduate and graduate global marketing courses.



The excitement, challenges, and controversies of global marketing.



Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.



The new edition focuses on the recent changes in the world, including the global financial crisis.

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Ketersediaan

HD20200014

HD 658.84 KEE g

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.84 KEE g

Penerbit

United Kingdom : Pearson Education Limited,., 2011

Deskripsi Fisik

624 hlm

Bahasa

English

ISBN/ISSN

9780273756071

Klasifikasi

658.84

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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