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Advertising

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Penilaian

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This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.

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Ketersediaan

B20112111	659.1 JEF a	My Library	Tersedia
B20112973	659.1 JEF a	My Library	Tersedia

Informasi Detail

Judul Seri

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No. Panggil

659.1 JEF a

Penerbit

Hoboken, NJ : Prentice Hall., 2000

Deskripsi Fisik

xxi, 394 hlm.; 26 cm.

Bahasa

English

ISBN/ISSN

9780273634355

Klasifikasi

659.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

4

Subjek

Advertising
Prodi Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

Komentar

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