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Onward: Bagaimana Starbucks Bertahan Hidup dan Bangkit Kembali tanpa Kehilangan Jiwanya

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Penilaian

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In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy: It's not about winning, it's about the right way to win.

Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.

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Ketersediaan

HE20190134

HE 650.1 SCH o

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

650.1 SCH o

Penerbit

Pennsylvania, United States : Rodale Incorporated., 2012

Deskripsi Fisik

368 hlm

Bahasa

English

ISBN/ISSN

9781609613822

Klasifikasi

650.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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